From Wellness To Flavor: The Pacific Soul Story

Carolina Ramirez Nogales is the Co‑founder and CEO of Pacific Soul, a brand creating healthy, convenient, and joyful freeze-dried superfruit snacks inspired by Colombian roots. She co‑founded Pacific Soul to make healthy, convenient, and joyful nutrition accessible, inspired by her family's health journey and supporting Colombian farmers. Before founding Pacific Soul, Carolina was Head of Product Marketing at Solugen and Global Strategic Marketing Manager at Huntsman Corporation. The brand champions clean, single-ingredient foods and sustainable sourcing while redefining how families nourish themselves. Oliver Pinto Bautista is the Head of Operations at Pacific Soul, a brand creating healthy, convenient, and joyful freeze-dried superfruit snacks inspired by Colombian roots. He has over 14 years of experience driving operational excellence across diverse industries and scaling businesses. Before Pacific Soul, he was the General Manager at CareRev, leading cross-functional teams to 3X revenue growth and 4X active-user growth. Oliver holds an MBA and has expertise in strategic operations, analytics, and supply chain leadership. In this episode… When life moves fast, nutrition often takes a back seat. But what if snacking could be both a joyful experience and a meaningful boost for your health without ever feeling like a compromise? For Carolina Ramirez Nogales and Oliver Pinto Bautista, the key lies in combining vibrant flavor with intentional nutrition. They explain that Pacific Soul's freeze-dried superfruits preserve natural vitamins and antioxidants while offering a playful, fun experience. By blending the richness of Colombian superfruits with convenient, on-the-go snacks, they've created a way for busy parents and professionals to enjoy wellness without sacrificing taste or joy. On this episode of the Firebelly Social Show, Duncan Alney talks with Carolina Ramirez Nogales and Oliver Pinto Bautista of Pacific Soul to discuss blending nutrition with flavor, crafting snacks from Colombian superfruits, and making wellness fun and convenient. They also share tips on building brand awareness and bringing exotic flavors to the mainstream.