From Yellow Pages to Social Media: Taryn on Profit, Pricing & Reinvention

What does success look like when you’ve been in beauty for 22+ years...and still love it?In this episode, Samara and Jen sit down with Taryn from Brow Substance to unpack reinvention, pricing with confidence, and building a business that serves your life (not the other way around).From Yellow Pages days to TikTok, from home studio to shared clinic space, Taryn shares the mindset and money shifts that kept her passionate and profitable. Expect straight talk on bottom dollar vs profit, charging without guilt, posting availabilities (yes, you should), and designing a business around motherhood, sport schedules, and real life.You’ll learn:How to price without guilt (and why “bottom dollar” is not the goal)The reinvention mindset: niching, un-niching, and staying relevantPosting availabilities without looking “quiet” (and why it works)Spreadsheets, tax, and paying yourself first (hello, bonuses)Superannuation for women in business and why future you needs itChoosing growth or simplicity: ego vs the life you actually wantThis one’s practical, honest, and wildly freeing.Timestamps00:00 Episode Summary03:11 Guest Introduction: Taryn from Brow Substance 04:03 Taryn's Journey in the Beauty Industry 04:59 Adapting to Industry Changes 05:50 Social Media Evolution 10:35 Financial Realities and Business Strategies 13:21 Personal Growth and Business Insights 15:49 The Importance of Continuous Learning 33:27 Setting Financial Goals and Bonuses 35:29 Weekly Planning and Assessments 36:01 Content Creation and Marketing Strategies 36:38 Importance of Goals and Motivation 41:17 Debate on Posting Availabilities 47:28 Balancing Business and Personal Life 48:48 Evaluating Business Decisions 01:04:15 Financial Planning and Superannuation 01:06:24 Conclusion and Reflections Mentioned in this episode:Timely💛 A Limited Time Offer From Our Amazing Sponsor, Timely 💛➡ Timely is the easy to use booking and payments system that puts salon owners in control of the whole client experience from the first booking to final payment.➡ Salon Rising listeners get a 14 day free trial plus 50% off their first 3 months.➡ And until August 1st, when you activate with Payments, you'll also get a free Touchscreen terminal, worth $349 + GST.Use the code SALONRISING at checkout or click the link below to get started. Once you're set up, your Timely contact will take care of the rest. 👇Timely💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM ImportsWe’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:➡ Experience the Christophe Robin Discovery Box — curated by pro ambassador Monique McMahon.➡ Inside, you’ll find her handpicked favourites — the hero products she swears by in the salon.It’s your invitation to explore the range and discover why Christophe Robin has become a quiet obsession among stylists who know their craft.Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇MCMhttps://www.salonrising.com