From YouTube Star to Clothing Brand Founder | Lanie Edwards | Life of Lanie, Cozier

Lanie Edwards turned a passion for storytelling into a YouTube channel with more than 95,000 subscribers, sharing her life with humor, creativity, and authenticity. Inspired by her entrepreneurial family, she later launched Cozier, a custom loungewear brand she grew from her Los Angeles apartment into a thriving business. Lanie shares how she built her YouTube audience, why she left a corporate job to bet on herself, and the challenges of scaling a small brand from scratch. She talks about finding her creative lane, balancing personal and business content online, and how building a loyal community has been key to her success. Her journey is proof that you can turn your passions into a sustainable career when you combine creativity, persistence, and a clear vision. Chapters 00:00 Meet Lanie Edwards 03:10 Starting a YouTube Channel in High School 07:25 Building a Community of 95,000 Subscribers 11:40 Lessons from Life as a Content Creator 15:50 Leaving Corporate Life to Bet on Herself 20:05 Launching the Cozier Loungewear Brand 24:30 Growing a Small Business from an Apartment 28:45 Balancing Business and Personal Branding 33:10 Social Media Strategies That Build Loyalty 37:25 Lessons from an Entrepreneurial Family 41:00 Overcoming Self-Doubt and Taking Risks 45:20 Advice for Aspiring Creators and Founders The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms. Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think. Explore more at thepowerfulladies.com and karaduffy.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices