From Zero to 200 Million Views: Ethan Hochberg on Scaling Content, AI Marketing, and Staying Scrappy

In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.We talk about:* How Ethan built a 200M+ view content engine on Twitter/X* The myth of "hacking the algorithm" and why distribution beats content* Turning inbound traction into a real business (and real revenue)* Why small teams are more dangerous than big orgs* How to sell services without spamming* What most AI founders miss about marketing* The future of work, automation, and how AI could humble America* Why the best-performing content often looks like you're not trying to sellWhether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestashcast.substack.com/subscribe