FTC Sues Amazon | Grok Bot Agentic Commerce | Markiplier x GoPro

The FTC and 22 states sue Amazon over a secret ad-surcharge scheme that allegedly overcharged more than a million advertisers, Dr. Squatch and IShowSpeed run a $1M speedrun, Markiplier becomes GoPro's largest shareholder, and Happy Dad x Big John golfs 450M IG views in 90 days. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Oren John (Partner, Darkroom) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus what "the first AI-native advertising agency" actually means at Darkroom, building with Grok, and why there are no boring niches, only boring content.ALSO ON THE SHOW- Slash Platinum Card unboxing- Brian Blum on running with no outbound sales- Aimé Leon Dore's JP Morgan controlling stake- Dyson's $500 AI-powered toothbrush- SpongeBob x One Piece at McDonald's- Molson Hart: Vietnam to your door- Handwritten outreach vs. AI slop-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693