Full Circle: Bundle x Joy Founder Jessica Berger on Tenacity, Timing, and Betting on Yourself

In this episode of Rock the Damn Boat, Christy sits down with Jessica Berger, founder of Bundle x Joy and a former PetSmart colleague who left corporate seven years ago to build a purpose-driven pet food brand from the ground up.With more than a decade in the pet industry, Jessica shares what it took to stay the course long before the wins were visible — including the moment her brand finally lit up a Times Square billboard.As a first-generation Latina founder, Jessica reflects on how her heritage, values, and commitment to community shape her leadership and business decisions. This conversation is a real-world example of the kind of steady persistence Christy coaches on — the quiet, resilient tenacity that compounds over time.In this episode, we discover:Tenacity isn’t loud — it’s the daily choice to keep going when progress feels slow or invisibleLeaving corporate doesn’t mean instant freedom; it means learning to trust your timing and instinctsRepresentation matters — building a brand can also be about creating space for othersBig moments (like Times Square billboards) are usually the result of years of unseen effortIf you’re in the messy middle, questioning your timeline, or wondering whether your determination is enough, this episode is your reminder to keep going.Check out the full product line at https://bundlexjoy.com/Follow Jessica Berger on LinkedIn or Instagram.Learn how to work with Christy at thrivewithchristy.com