Full-Funnel Growth: Smarter Attribution and Revenue Optimization

How do you know your marketing is actually working?On this episode of Deconstructing Data, we’re joined by Adam Ortman, Founder and President of Kinetic319, to explore the truth behind performance, beyond just clicks and conversions.Adam brings decades of experience at the intersection of media, analytics, and consumer psychology, helping major brands like Nike, American Express, and UnitedHealth Group build smarter media strategies that actually drive revenue.Together, we’ll break down how to move from surface-level attribution to full-funnel clarity.Topics include:1. Lead-to-Revenue Loop: Optimizing Campaign Profitability2. Multitouch Attribution: Beyond Paid Media Channels3. Marketing Efficiency Ratio: Measuring Full Funnel Impact4. Tech StackJoin us as we uncover how modern marketers can close the loop, align media with outcomes, and scale smarter using better attribution and measurement.