Full Funnel Impact: Mars Extra Gum and Programmatic OOH

An episode of the The IAB Australia Podcast podcast, hosted by IAB Australia, titled "Full Funnel Impact: Mars Extra Gum and Programmatic OOH" was published on April 14, 2025 and runs 31 minutes.

April 14, 2025 ·31m · The IAB Australia Podcast

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Episode Description

In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign Extra’s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters, Extra’s Gum Cities proved how Out-of-Home connects brands with young audiences in the moments that matter.

Joining Gai on the podcast for this episode: Brad Palmer (JCDecaux), Brady Arlt (Group M Nexus), Matt Ridsdale (EssenceMediacom) and Mel Alforque (Mars)

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