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Fundamentals of Digital Marketing: Episode 2 episode artwork

EPISODE · Mar 8, 2021 · 4 MIN

Fundamentals of Digital Marketing: Episode 2

from Marketing with Aarohi · host Aarohi Surya

In this video, I talk about how you can get customers to find you online with the help of a search engine. I discuss the two main ways you can use search engines: search engine optimization, or SEO, which helps you promote your business in the unpaid search results. Second, search engine marketing, or SEM, which lets you buy ad space in the search results. The more types of digital marketing you try, the more opportunities you’ll have to reach your most valuable customers, wherever they happen to be in the digital world.

What this episode covers

In this video, I talk about how you can get customers to find you online with the help of a search engine. I discuss the two main ways you can use search engines: search engine optimization, or SEO, which helps you promote your business in the unpaid search results. Second, search engine marketing, or SEM, which lets you buy ad space in the search results. The more types of digital marketing you try, the more opportunities you’ll have to reach your most valuable customers, wherever they happen to be in the digital world.

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Fundamentals of Digital Marketing: Episode 2

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Frequently Asked Questions

How long is this episode of Marketing with Aarohi?

This episode is 4 minutes long.

When was this Marketing with Aarohi episode published?

This episode was published on March 8, 2021.

What is this episode about?

In this video, I talk about how you can get customers to find you online with the help of a search engine. I discuss the two main ways you can use search engines: search engine optimization, or SEO, which helps you promote your business in the...

Can I download this Marketing with Aarohi episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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