Funnel in a Weekend and More 'Cold' Sales in a Launch with Brand Photographer and Educator Maddie Peschong (Ep 60)

Scaling Group Programs: Maddie Pong's Journey from Cohorts to Evergreen SuccessIn this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.00:00 Welcome to the Create Your Community Podcast00:47 Meet Maddie Pong: Brand Photographer and Coach01:45 The Birth of Rebrand: From Burnout to Breakthrough02:57 Launching Rebrand: Challenges and Successes04:04 Transitioning to Evergreen: A New Approach06:12 Balancing Launches and Evergreen Sales15:20 Managing Large Groups: Benefits and Challenges19:48 Overcoming Overwhelm: Coaching Through Challenges21:11 Joining Sales Spice: Goals and Aspirations21:36 The Importance of Sales Buyers21:49 Developing a Feeder Program22:26 Launching and Warming Up Leads22:45 Evergreen Funnel Strategies23:36 Building Funnels in Real Time25:06 One-on-One Support and Feedback26:56 Simplifying Funnel Creation27:43 The Origin of the Funnel Strategy33:01 Data Over Drama40:07 Engaging and Scaling Your Offers42:09 Conclusion and Final ThoughtsConnect with Vix:Join VOLUME: https://vixmeldrew.com/volumeInstagram: @vixmeldrewThreads: @vixmeldrewWebsite: https://vixmeldrew.com/