Future of Search Advertising with Gary Nissim and Jonathan Henshaw

from The IAB Australia Podcast · host IAB Australia

The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.See omnystudio.com/listener for privacy information.

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This episode is 31 minutes long.

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This episode was published on July 20, 2023.

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