Future-Proof Analytics: The 411 on GA4
from The Marketing Remix
Did you hear the good news from Google? They're doing away with Universal Analytics soon. If you're wondering how in the world is that a positive, read on. The tech giant has launched an even more powerful platform. One that works across your top channels, delivers predictive insights via machine learning, drives better results — and prioritizes user privacy. It's called Google Analytics 4, and in this episode, we'll tell you all about it, including how to pivot to the platform before the sun sets on Universal Analytics — and your data.
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