EPISODE · Feb 21, 2025 · 29 MIN
Futureproof your content marketing
from Scandinavian MIND
We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant as automation reshapes content creation and design.In today’s episode, we dive into the latest developments in AI-driven marketing and what they mean for brands, designers, and content creators.What happens when marketing activities are no longer executed by humans, but by AI agents?How should brand books be rewritten to guide AI-driven campaigns?And are we heading toward a future where even our ads are only seen by artificial intelligence?With AI reshaping everything from brand storytelling to performance marketing, companies need to rethink their approach to content creation, design systems, and audience engagement. We break down the insights from our latest research and discuss the implications for the future of branding.Hosted by:Konrad Olsson, Editor-in-Chief, Scandinavian MINDErik Olofsson Haavikko, Creative Director, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant as automation reshapes content creation and design.In today’s episode, we dive into the latest developments in AI-driven marketing and what they mean for brands, designers, and content creators.What happens when marketing activities are no longer executed by humans, but by AI agents?How should brand books be rewritten to guide AI-driven campaigns?And are we heading toward a future where even our ads are only seen by artificial intelligence?With AI reshaping everything from brand storytelling to performance marketing, companies need to rethink their approach to content creation, design systems, and audience engagement. We break down the insights from our latest research and discuss the implications for the future of branding.Hosted by:Konrad Olsson, Editor-in-Chief, Scandinavian MINDErik Olofsson Haavikko, Creative Director, Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.
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Futureproof your content marketing
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