GA4 for 2026: Attribution, AI Search Metrics & Digital Archaeology with Bengü Sarıca Dinçer | Search With Candour

Jack Chambers Ward welcomes SEO consultant and Designmodo SEO Manager Bengü Sarıca Dinçer to discuss what marketers should track in GA4 as search shifts across AI summaries, social platforms, newsletters, communities, and private sharing.Bengü argues classic metrics like rankings and organic sessions are incomplete and recommends focusing on influence signals such as assisted conversions, branded search growth, returning users, engagement, and what she calls “content eco,” plus a move toward probabilistic attribution.Time stamps00:00 Show Intro and Guest Tease02:04 Meet Bengü Sarıca Dinçer04:58 Why Metrics Must Change07:52 Assisted Conversions Explained10:23 Branded Search and Recall14:10 Digital Archaeology for Visibility17:16 Tracking AI Search Traffic24:18 Measuring Informational Content28:50 Dark Social and Private Sharing33:10 Every Platform Is Search34:24 Beyond Google Mindset36:43 GA4 As Question Tool37:32 Metrics Mislead Warning40:56 Email Social SEO Mix43:43 Audience Nurture Flywheel45:27 GA4 Hidden Features47:43 Map Discovery Paths50:31 Clarity Heatmaps Wins54:36 Sims And Web Analogy59:20 Where To Follow Outro01:01:48 Episode Wrap Next Week