EPISODE · Nov 21, 2024 · 38 MIN
Game Changing Insights for Brand Building Success
from Lunch Hour Legal Marketing · host Legal Talk Network
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me
What this episode covers
Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me
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Game Changing Insights for Brand Building Success
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