Gary Booker, CMO of Rentokil Initial - Understanding what makes people tick

In this episode we were joined by an incredibly humble marketing leader, Gary Booker, the Chief Marketing and Innovation Officer at Rentokil Initial. Gary's calm, passionate personality shined throughout the whole episode as we spoke about the importance of taking the route that allows you to focus on learning, staying calm in a crisis and putting people first no matter what. He has a passion for understating the psychology of what makes people tick and utilises this knowledge throughout all his marketing efforts.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.