Gatto Cycle Shop to Three Rivers Harley-Davidson: George Gatto’s 60-Year Family Legacy of Grit & Growth | One Gang Worldwide Ep124

Send us Fan MailIn this episode of One Gang Worldwide, we sit down with George Gatto, the man behind one of Pennsylvania’s most iconic motorcycle legacies, a story that spans 60 years, three generations, and the evolution of Gatto Cycle Shop into the powerhouse known today as Three Rivers Harley-Davidson.George takes us all the way back to his earliest memories inside the family shop, sharing raw and honest stories about growing up in a business built on grit, loyalty, and old-school values. From unexpected characters who shaped his childhood… to the moments that tested the family name… to the decision that changed everything: expanding into Harley-Davidson.He opens up about:The hard lessons that only a family business can teachThe bold move to consolidate multiple Harley stores into one thriving dealershipThe leadership challenges no rider ever sees, recessions, OEM pressure, cultural shifts, and industry upheavalThe turning points that nearly broke the business… and the decisions that saved itWhy he helped launch the National Powersports Dealer Association (NPDA)What dealers are facing today that the corporate world doesn’t talk aboutGeorge also shares his perspective on the new direction of Harley-Davidson, why the industry desperately needs unity, and what the next generation must understand if they want to keep this culture alive.This is more than a business story. It’s the story of a family name, a legacy built brick by brick, and a man who refused to let six decades of history fade.If you love motorcycles, leadership stories, or the real truth behind the powersports industry, this is an episode you don’t want to miss.00:00 Introduction to George Gatto01:21 Rapid Fire Questions05:54 Early Life and Family Background10:03 Challenges and Growth in the Motorcycle Business15:11 Harley-Davidson Expansion and Consolidation21:02 Leadership and Industry Insights25:22 Dealing with Corporate Challenges41:02 Networking and Business Organizations42:06 Joining the YPO Forum42:39 Impact of Garage Composites 20 Group44:43 Leading People: Lessons from Experience46:17 Navigating Hardships: The Recession and COVID48:37 Challenges in the Motorcycle Industry52:21 Founding the National Power Sports Dealers Association01:12:53 The Importance of Unity and Collective Voice01:17:34 Final Thoughts and Personal ReflectionsConnect with George: Website: https://www.npda.org/board-of-directors-2025/george-gattoLinkedIn: linkedin.com/in/george-gatto-5439b59/Check Out Our Sponsors: LeatherUp - Use Code "CW20" at checkout for 20% off! : https://www.leatherup.com/  Connect with Cycles Worldwide: Subscribe to our YouTube channel for more episodes:    YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw Facebook: https://www.facebook.com/profile.php?id=61551644038136 Instagram:  https://www.instagram.com/cyclesworldwidellc/ LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/ TikTok:  https://www.tiktok.com/@cycles.worldwide