EPISODE · Oct 6, 2020
個人向け文房具「HITOTOKI」が届けるCXに注目（２）
from KARTE CX VOX
今週はキングジムの個人向け文房具「HITOTOKI」が届けるCXに注目していきます。HITOTOKIは、株式会社キングジムの文房具ブランド。2017年に誕生し、現在、マスキングテープなど、13のカテゴリーがシリーズ展開されています。HITOTOKIのコンセプトは「日々をたのしむ文房具」。このコンセプトに込められた意味について、キングジム開発本部、戸上みず紀さんにお話いただきました。
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