Gemma Sleight: Marketing isn't the printing department

In this episode of The Lonely Marketers, host Kieron Mayers, Head of Marketing at Paiger, sits down with Gemma Sleight, Group Marketing Director at FMC Talent. With over 12 years at FMC Talent, Gemma has navigated a remarkable career journey, rising through the ranks to lead her marketing team. She shares insights on what has kept her at the company for over a decade and how she has successfully built and led her team. Kieron and Gemma dive into the evolution of marketing, tracing its roots from the humble beginnings of the printing department to what Gemma calls the "corporate marketing department"—a critical business unit focused on revenue generation, far from the outdated perception of the "colouring-in department." This episode is filled with valuable advice, shared knowledge, and plenty of laughs.