Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

from FoodNavigator-USA Podcast · host William Reed Ltd

After decades of being overshadowed by Boomers and Millennials, Generation X is poised to become the dominant global consumer group and are projected to spend $15.2 trillion 2025 and $23 trillion worldwide in 2035, according to new research from NielsenIQ (NIQ)

Episode metadata supplied by the publisher feed · Published Sep 29, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

0:00 14:44

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of FoodNavigator-USA Podcast?

This episode is 14 minutes long.

When was this FoodNavigator-USA Podcast episode published?

This episode was published on September 29, 2025.

Can I download this FoodNavigator-USA Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!