Gen Z and their wide spectrum of Sexual Self-Identification by Carlos Rodriguez

Episode 5 of #LoudAndClear presents a conversation with Carlos Rodriguez, Director of Brand Planning about how Gen Z is reshaping society’s understanding of gender identity and sexual orientation. This conversation of sexual range and spectrum comes in a time where brands and advertising professionals have myriad opportunities to cater to Gen Z’s desire for individual recognition in their marketing efforts, especially through the lens of diversity and inclusion. Although this concept resonates best in the marketing world in June to correspond with Pride month, advertisers should expect this trend to endure beyond the month of June and for years to come with Generation Z.  Your Hosts: Emily Puig and Ovidio Hinojosa Producer: Joel Villarini & Francisco Cardenas