Gen Z Consumer Insights with Samantha Bergeron : Authenticity, Loyalty & The Future of Marketing

In this episode of I’m Too Busy! host Christina Flach sits down with Samantha Bergeron, a visionary in market research who has worked with powerhouse brands like Sephora, Lululemon, and Amazon. Together, they explore how Gen Z consumer insights are reshaping the future of marketing, loyalty, and brand engagement. ✨ Key Topics Discussed: • Why Gen Z values authenticity over brand loyalty • How the new Face Value conference connects brands & consumers in real time • Lessons from Sephora, Lululemon & Amazon on adapting to consumer shifts • The risks brands face if they don’t evolve their Gen Z marketing strategy • The role of empathy, listening, and AI-driven consumer insights in research • Creative blocks, self-care, and the rituals that keep leaders inspired Whether you’re a beauty founder, wellness entrepreneur, or apparel innovator, this episode will give you practical takeaways and bold new ways to connect with Gen Z. ✨ Connect with Samantha:@facevaluecon & https://www.uncoverresearch.com/facevalue ✨ Connect with Christina: Instagram: @ChristinaFlachMakeup Podcast: @ImTooBusyPodcast Website: www.christinaflach.com | www.imtoobusytv.com 🔔 Subscribe for more interviews with leaders shaping beauty, wellness & business. Call to Action 👉 Like if you learned something new 👉 Share with a founder or friend who needs to hear this 👉 Comment your favorite insight from Samantha 👉 Subscribe so you never miss an inspiring conversation #genz #podcast #brands