Gender Bending for Increased Market Share

from Purse Strings · host WMR.FM

Matthew Paprocki ,co-founder and president of Boombang, a LA-based creative agency discusses the concept of “gender bending” for increased market share. What is gender bending and how does a company go about it?

Episode metadata supplied by the publisher feed · Published May 5, 2009

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Gender Bending for Increased Market Share

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