EPISODE · May 19, 2009 · 36 MIN
Gender Neutral Marketing
from Purse Strings · host WMR.FM
Andrea Learned, Author, blogger, speaker and marketing expert, is the co-author of “Don’t Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market” She talks about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.
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Gender Neutral Marketing
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