Generate Creative Content and Build Your Brand

Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education. “This is where people are looking for information,” says Jessica Gibbons-Rauch, a partner at Trendependent and a speaker at the 2022 ASI Shows. A smart social media and content marketing strategy can humanize brands, both large and small. But how do you get started when there are so many platforms to choose from? And what if content creation doesn’t come naturally to you? In a preview of her sessions planned for ASI Shows, Gibbons-Rauch talks with ASI Media’s Theresa Hegel about how to get started with content marketing.