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Advertising Specialty Institute

by ASI

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

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Episodes

  1. Promo Insiders: The Importance of Human Connection in the Age of AI

    Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining an impactful personal touch.

  2. Promo Insiders: Josh Militello on Leading PCNA Into Its Next Chapter

    The new CEO (who’s also new to promo) joined Michele Bell, ASI’s senior vice president of Editorial, Education & Global Alliances, to discuss opportunities he plans to pursue at the Counselor Top 40 supplier and what success will look like over the next three years.

  3. More Than a Supplier: How To Build Better Branded Gift Solutions Together

    It’s hard to believe it, but the holidays are already right around the corner. Now’s the time to make sure you know how to deliver memorable and successful gifts and incentives for your clients’ end-of-year needs. But don’t worry, you’re not in it alone. Today, we’re joined by Lizz Riedy, content...

  4. Branding Together: Why Attending In-Person Industry Events Is Key

    With PRINTING United Expo around the corner, Cassie Green and Theresa Hegel discuss the value of attending trade shows and conferences in the digital age.

  5. Convergence Corner: Katie Grimes Delivers Custom-Made Magic

    The account executive from MadeToOrder walks through a custom order that required a bit of imagination.

  6. Promo Insiders Deep Dive: The Growing Threat of Natural Disasters

    In honor of FEMA’s National Preparedness Month, Counselor Digital News Editor Tara Lerman sits down with experts across the emergency response and logistics industries to find out how promo companies can prepare and recover from a natural or weather-related disaster.

  7. How Promo Can Make a Positive Global Impact with Parker Clay’s CEO and Cofounder

    Ian Bentley, who founded the leather goods brand with his wife Brittany in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities – all while creating a lasting premium product.

  8. Promo Insiders: Revealing Trends from the 2026 Counselor State of the Industry Report

    Counselor Editor-in-Chief C.J. Mittica and ASI Research Director Nate Kucsma

  9. Branding Together: Finding Opportunities Within Failures

    Colin Sinclair McDermott, the Online Print Coach, talks helping printers learn from the mistakes he’s made over the years and the differences between the U.S. and European print and promo industries.

  10. Convergence Corner: Denise Gustavson Explains Why Print Isn't As Scary as It Seems

    The vice president of editorial and content strategy for PRINTING United Alliance delivers key points from her ASI Show Chicago presentation.

  11. Promo Insiders: Megan Spire on Leading BELLA+CANVAS Into Next Chapter

    The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.

  12. Promo Insiders: Inside The Promo Industry’s Uneven Second Quarter

    ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

  13. Promo Insiders Deep Dive: Inside Trade Talks Between U.S., Canada and Mexico

    In this episode of Counselor’s Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman uncovers the intricacies of the U.S. Mexico Canada Agreement – with the help of a couple trade and compliance experts.

  14. Promo Insiders: All the Highlights From ASI Show Chicago

    Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.

  15. Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading with Humanity

    Jodie Schillinger, executive vice president at Maple Ridge Farms and Counselor’s 2026 Woman of Distinction. joins this week’s episode of Promo Insiders to discuss mentorship, meaningful leadership and why creating a sense of belonging can transform workplaces, careers and communities.

  16. Convergence Corner: Justin Zavadil on ASB's Print & Promo History & His New Role

    Justin Zavadil, recently named CEO & president, reflects on the company's history in print and transition to promo.

  17. Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year

    Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.

  18. Promo Insiders: Our Print and Promo Takeaways from the 2026 FIFA World Cup

    ASI’s Brendan Menapace and Emily Wilson share how print and promotional products have become key players at the global sporting event.

  19. Branding Together: A Decorated-Apparel Industry Legend on Making a Lasting Impact

    Rick Roth of Mirror Image and The Ink Kitchen reflects on his long career in the screen-printing industry and explains why, for him, business and activism go hand in hand.

  20. Convergence Corner: Amy Wolf on Creating Exciting & Immersive Branding

    The CEO and founder of Evo3 Marketing discusses brand engagement through activations and events.

  21. Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study

    ASI’s Michele Bell and Nate Kucsma join this week’s episode of Promo Insiders to share key takeaways on trends and key findings from ASI Research’s fourth annual study of the European promo market.

  22. Promo Insiders: How to Reach Your ‘Exact Right Customer’

    Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.

  23. Promo Insiders Deep Dive: The Hidden Complexity Behind the Tariff Refund Process

    In Counselor’s inaugural episode of the Promo Insiders Deep Dive podcast, Digital News Editor Tara Lerman sits down with three experts to find out how promo companies can claim their tariff refunds.

  24. Convergence Corner: Kevin Baumgart on Helping Businesses Grow

    The president of Sales Ink talks about guiding print and promo distributors to reach new heights

  25. Promo Insiders: 4 Consumer Purchasing Habits Shaping End-Buyer Demand

    Stephanie Preston of PCNA (asi/66887) discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.

  26. Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback

    Damola Adamolekun, who will be the keynote speaker at ASI Chicago in July, talks about the power of “red carpet hospitality,” building company culture and maintaining consistent messaging across channels.

  27. Branding Together: Opportunities (and Limitations) of AI in Print & Promo

    Aly Banholzer and Marshall Atkinson of ShirtLab talk about why artificial intelligence is a competitive advantage for the decorated apparel and branded merch industries.

  28. Promo Insiders: Playing the Long Game with Counselor’s 2026 Supplier Salesperson of the Year

    Alissa Succi of Counselor Top 40 supplier Koozie Group (asi/40480) shares valuable insights gleaned over nearly 30 years in the promo industry.

  29. Promo Insiders: Winning Advice from Matt Kirsh, Counselor Distributor Salesperson of the Year

    The client experience executive for Score Promotions (asi/321353) shares how he went from a teenage warehouse worker for a distributor to a trusted partner for Fortune 500 companies.

  30. Promo Insiders: What ASI’s 2026 Ad Impressions Study Revealed About the International Market

    ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.

  31. Build the Look, Not Just the Logo: How To Use Heat Printing for Promo Success

    Today’s end-buyers are looking for more than just logos on a product: they’re looking for a full branding service that fits into their overall marketing strategy. On today’s podcast, Lizz Riedy, content marketing specialist at STAHLS' (asi/88984) explains how to speak to that need and how to…

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  32. Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal

    Proforma CEO Vera Muzzillo and Chief Strategy Officer Michael Roney discuss how one of the biggest distributor deals in promotional products history came together and why Safeguard was such a strong fit for the Counselor Top 40 distributor.

  33. Promo Insiders: How To Build a Brand with Lisa Hu of Lux & Nyx

    Lisa Hu, the founder of Lux & Nyx (asi/88973), shares her journey from a career in corporate finance to the CEO of her own brand, with product in both promo and high-end department stores – plus, what it means to her to sell work bags designed by women, for women.

  34. Branding Together: How Creative Merch & Sales Strategies Shape Future of Print & Promo

    Mark Pomerantz of SalesWisdom shares his tips on how to build a better sales program.

  35. Convergence Corner: Dave Sarro on Strategy Changes & Modernization

    The CEO of PromoDirect discusses the company's growth from print catalogs to a full-service distributor for the digital age

  36. Promo Insiders: Key Findings from ASI’s 2026 Canadian Ad Impressions Study

    Counselor’s Sara Lavenduski and Hannah Rosenberger discuss three important takeaways from the new data and what it means for promo companies doing business in Canada.

  37. Promo Insiders: What’s Next At Fully Promoted

    Walter Miska, new brand president of Counselor Top 40 distributor Fully Promoted (asi/384000) and Andrew Titus, president of United Franchise Group (UFG), discuss their vision for the franchise following some key leadership shakeups.

  38. Promo Insiders: Staying Resilient Amid Economic and Political Uncertainty

    Dilip Bhavnani, chief operating officer at Counselor Top 40 supplier Sunscope, discusses the War in Iran and its impact on promo.

  39. Promo Insiders: How to Build a Best Place to Work

    Counselor editors chat with leaders at three of the companies on the 2026 list to determine what makes them such great places to work.

  40. Convergence Corner: Thea Rodrigue and RED Swag Turned a Meeting Into an Opportunity for Fun

    The CEO of Red Swag made what could've been a dull job something memorable using print and promo.

  41. Promo Insiders: Navigating Industry Shifts

    Michelle Chen of Fossa Apparel (asi/55141) discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.

  42. Branding Together: How Small Sustainability Changes Can Have a Big Impact

    Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.

  43. Convergence Corner: Jill Spencer on Closing the Gaps for Customers

    The VP of Swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.

  44. ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future

    As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.

  45. Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study

    ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.

  46. Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next

    Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study that measures promo’s carbon impact against other advertising mediums and discuss what the industry must do to keep the positive momentum going.

  47. Convergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers

    Lutz discusses how he found his place in print and promo and grew his brand's niche.

  48. Promo Insiders: Our Favorite Trends, Ideas and Moments from ASI Show Fort Worth 2026

    The Counselor editors recap all the highlights from ASI’s signature southwest trade show.

  49. Promo Insiders: Trends & Opportunities in the Wide World of Print

    Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.

  50. Branding Together: Retail Brand-Building Secrets From the Creator of Atomicchild

    Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.

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ABOUT THIS SHOW

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A family-owned business since 1964, ASI also provides online research, marketing, advertising opportunities, trade shows, education, award-winning magazines, newsletters, custom websites and catalogs to help members sell, market and promote their brands. Visit ASI at www.asicentral.com and on Facebook, Twitter, LinkedIn, YouTube and the CEO's blog.

HOSTED BY

ASI

CATEGORIES

business

Frequently Asked Questions

How many episodes does Advertising Specialty Institute have?

Advertising Specialty Institute currently has 500 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Advertising Specialty Institute about?

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based...

How often does Advertising Specialty Institute release new episodes?

Advertising Specialty Institute publishes regularly with 500 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Advertising Specialty Institute?

You can listen to Advertising Specialty Institute on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Advertising Specialty Institute?

Advertising Specialty Institute is created and hosted by ASI.
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