Generation Creation

In this Marketing Over Coffee: Bill Green, Angela Natividad and Darryl Ohrt stop by to tell us about their book Generation Creation mtlb luckthelady darylohrt Direct Link to File Brought to you by our sponsors: Affinio and Freshbooks They are all part of AdVerve Angela links: eSports focused agency called Hurrah, AdWeek Where did the book come from? How do creatives dress and how do the sell? If boring bookkeeping meetings are not part of your day because you're not only the CEO but also front line employee and Chief Financial officer - check out Freshbooks, easy invoicing, a brand new dashboard to see how your business is doing in real time, AND they are offering you a free trial, if you go to Freshbooks.com/moc be sure to tell them that Marketing Over Coffee sent you. Chemistry vs. Culture Trusted, protected and respected Diversity can be uncomfortable Big versus Small Agencies What makes a great creative director? Angela can't work at Starbucks This week's Affinio insight is on eSports: When Angela mentioned eSports I thought that would be a great topic to talk with Affinio about and their reports did not disappoint, it's one of the most "cultural" topics they analyze - although it's classified as eSports there are massive cultural divides based on games, teams and other segments. The major insight here is that the data clusters do not overlap - you can't just "market to eSports" you need to dig deeper and identify who you want to talk to and get to know their culture. And another interesting point they told me when I brought this up- millenials are another market that's highly polarized. For more on eSports by Affinio click here, To learn more about how analyze the data set visit Affinio.com/moc Sign up for this Podcast in iTunes (and don't be afraid to give us a review) Our theme song is Mellow G by Fonkmasters.