Generations of Excellence: Past, Present and Future ft. Liza Myers Borches

On this episode of Chicks In Charge: Automotive Edition we are thrilled to introduce Liza Myers Borches, a trailblazing force in the automotive industry and our special guest on The Chicks in Charge podcast! Liza, a fourth-generation Auto Dealer hailing from Carter Myers Automotive in Virginia, brings a wealth of experience and insights to our show.After graduating from the prestigious University of Virginia, Liza embarked on a remarkable career journey with American Honda Motor Company at their headquarters in Torrance, CA. Over a span of six years, she showcased her talents in both corporate and field positions, leaving an indelible mark on the organization. Curious to know why she decided to make a pivotal shift in her career? Tune in to our live show to hear her inspiring story!Interestingly, Liza's path to success wasn't always clear-cut. In her early 20s, she never envisioned working in her family business, as she candidly expressed to her now-husband. She confessed her uncertainties about marriage, parenthood, and a future in the family enterprise. At the time, her ambition was to become the first female CEO of Honda Motor Company.Fast forward to today, Liza's life has taken unexpected turns. She is happily married, a proud mother of two, and successfully running the family business. In her current role as a powerhouse leader at CMA Valley, Liza embraces her position as a female advocate in the automotive industry.Join us as we delve into Liza's incredible journey, discover the reasons behind her career choices, and learn how she balances the demands of her personal and professional life. Prepare to be inspired by her story of resilience, determination, and the pursuit of fulfilling dreams.#ChicksInChargeAutomotive #TrailblazingWomen #automotive #inspiringjourney #resilienceanddetermination #automotiveindustry #LifeAndSuccess #successstories