Genevieve Moorhead on Humanizing Mental Health Marketing in an AI World

Genevieve Moorhead, Social Media Manager at Sheppard Pratt, shares how one of the nation’s leading nonprofit behavioral health organizations is using authentic storytelling, employee ambassadors, and social media strategy to expand mental health awareness and build trust with patients and families.Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers employees to become advocates for the organization online while maintaining authenticity and brand consistency. She also discusses how the team uses real staff, real patient stories, and human-centered content to reduce stigma around mental health and create deeper connections with the community.The conversation also explores the evolving role of AI in healthcare marketing, balancing innovation with HIPAA compliance, and why healthcare brands must move beyond polished corporate messaging to truly connect with people on a human level.