GEO: Mastering Search in the Generative AI Era

from Global B2B Marketing Podcast with Scott Owen Kuberski · host Scott Owen Kuberski

We aren’t talking fluff. We aren’t talking theory. We are talking about the technology that is fundamentally breaking and remaking B2B marketing: Generative Engine Optimization (GEO).Join host Scott Kuberski for the inaugural episode as he explains why traditional SEO strategies are leaving you invisible to ChatGPT and Google SGE.Key Takeaways:Why "getting the click" is no longer the goal.5 actionable pillars to make your content "digestible" for AI models.Immediate homework: How to audit your content for entities, schema, and authority today.If you are in B2B marketing, this is a must-listen. It’s time to skate to where the puck is going. Hit play and let's get to work.

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This episode is 9 minutes long.

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This episode was published on January 8, 2026.

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