GEO: The New Frontier of Brand Visibility in the AI Era

On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity. Zachary brings over 20 years of expertise in business development and revenue growth, with a sharp focus on tech innovation and performance enablement. At Behamics, a leader in behavior-based AI, he’s helping shape how brands leverage emerging technologies to stay competitive in today’s searchless, AI-first world. Tune in to learn how GEO works, why it matters now, and what actionable steps your brand can take to stay ahead of the curve.