Geoffrey Moore - From the Chasm to Zone to Win

In this Marketing Over Coffee: A Special Interview with Geoffrey A. Moore, author of Zone to Win and Crossing the Chasm Direct Link to File Brought to you by our sponsors: StackAdapt and TopTal Thanks to Amanda Nelson at Salesforce for getting me to SalesMachine Starting at Crossing the Chasm - Over 1 Million Copies, 27 years! Early days with Regis McKenna Finding use cases that let you cross the chasm Inside the Tornado - the chasm in reverse Zone Management - Crossing the Chasm for Grown Ups Incubation - You're not just funding R&D, you're funding entire companies StackAdapt is a digital advertising platform that lets you run native, video, and display campaigns across 50,000 publisher sites in just a few clicks. With StackAdapt, gain access to transparent audience data, award winning customer service, and machine-learning intelligence every step of the way. Go to www.stackadapt.com to request an invite and start accelerating customer acquisition today. 4 Zones - Performance, Productivity, Incubation, Transformation Never disrupt yourself Zone Defense as the common play against upstarts Why keeping customers is like keeping a spouse Do you need developers or designers? TopTal screens everyone that applies to their network and only the top 3% of the industry make the cut. For more information visit TopTal The 4 Horizons Making a big acquisition during the transition Every Zone has a different culture Keying Executive Comp to the Transformation Zone Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.