EPISODE · Apr 13, 2018 · 36 MIN
Gerry McGovern
from Content Strategy Insights · host Larry Swanson
Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset from a simple production model to an ongoing customer-centric "eternal beta."
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