Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal

I joined an engagement pod in 2018. I it ruined my LinkedIn it took me a long time to bring back the right people into my audience. When I was creating content, the only people that would ever see it Were the people in the pod and the people in the pod weren't interested in what I have to do for a living or interested in what I'm selling, so it took me a long time to get rid of those people and then start curating a new audience all over again. So from experience, I can say it's going to ruin your LinkedIn. Despite what the owners of the engagement pod try promoting. Hello and welcome to Useful Content. And today we have a brand new teacher in our Useful Content classroom. Gus Bandel. Hi, Gus. Hi Juma, how you doing? doing well. I'm doing well. And I'm sure you are doing well out there in Coventry. It's great to have you on. I am. Yeah, It's uh, it's all good here. Not, not so sunny right now, but, uh, I mean, usually the sun always shines in Coventry, but, uh, not so sunny today. Yeah, Coventry is the center of the world. Yes. Of course, center of the universe. Yeah. That's the hashtag. All right. Great. So Gus, um, I know we came here today to talk specifically about some LinkedIn related things, cause that's what you're into. That's what you do. So could you please share with the people what you do and how you help your clients make useful content? Absolutely. So what I, um, I'm a LinkedIn trainer. I teach people how to use LinkedIn. I tell people I'm the UK's number one LinkedIn trainer, according to my mom. Um, and essentially I, I teach business owners, senior executives, and teams how to make the most of LinkedIn, how to really leverage it for their business and make sure that, uh, quite frankly, they're using it like a proper social media platform. Right. So what makes LinkedIn so different than any other, uh, social media platform? My favorite thing about LinkedIn and particularly the thing that makes it different to other platforms is the fact that you can curate the perfect audience. One of the best things about LinkedIn is that. It has a search box. We can use it for free. Um, and essentially we can search for anybody that we want to search for and anybody that we want to connect to. Whereas every other platform, Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, anywhere else, you're relying on people to follow you. You're relying on people to find you on those platforms. On LinkedIn, you get to do the outreach and you get to connect to exactly who you want to connect to. In essence, curating the perfect audience. Right. And so would you say that one of the most powerful features on LinkedIn is actually search? Cause I don't really hear people talking about that much. People often talk about how bad the algorithm is. They talk about video versus text versus carousels. But are you saying that search is something that people. Really overlook as one of the more powerful parts of LinkedIn. Absolutely. I think there's a lot of LinkedIn trainers that will talk about things like having the perfect content strategy, which is obviously a good thing. Um, and also how to, you know, kind of work the algorithm, et cetera. But I think a lot of people forget that there's a search box where we can curate the perfect audience. Most people go through life on LinkedIn and just connect to everybody that they've ever worked with or everybody they met at networking or friends or content that they want to see, et cetera. And that's all great, but ultimately what happens is your audience becomes very disparate, so that when you are creating your perfect content, it's not necessarily seen by your ideal audience. So the searc...