Get Clients as a Grant Writer 5-Part Series: #5 Stop Basing Your Success on Grants Won

A lot of grant writers feel like they are in an impossible situation when asked about their ‘grant writing success rate’. As if the only measurement of your success as a grant writer is based on the grants you have won.Some places on the internet state that there are ‘good’ percentage win rates for grant writers. Honestly, ‘grant writer success rates’ are crap. If you are working with start-up nonprofits, chances are your wins could be less than working with larger, established nonprofits that already receive grant funding. If you are working with certain cause areas, it might not be as ‘sexy’ to fund the cause area during these times as funding another cause area. If you are working in certain geographic areas, it may not be as easy to win grants for that area vs. other areas.There are so many reasons outside of a grant writer's control that make ‘grant success rates’ bogus.Not convinced yet? Let’s flip it on its head. Holly has only ever written one grant and it gets awarded for $500.Jonathan wrote 100 grants and got 70 awarded for a total of $13 million. Holly has a 100% grant success rate vs. Jonathan with a 70% grant success rate.See how this can be flippant?What is a better measurement of success are your deliverables.1. Helping nonprofits develop and build relationships with fundersBecause of the work that our students have done with helping their nonprofit clients develop relationships with funders, in 2025 those funders reached directly out to their clients and offered more money or unrestricted funding (without the nonprofit even asking).One student said “My equity-focused client had a Foundation reach out to them to award an emergency $100K grant with NO action needed to receive it (no application!) just because of the political climate, recognizing that now is the time they need support.”2. Developing Master Grant Templates that help the organization get clarityWhen you are creating Master Grant Templates for your clients, this will help ground a visionary Executive Director and engage the board in more effective ways. This is VERY valuable,  even if you never write grants for the organization, because you help the organization stop mission drifting and burning everyone out. The board also gets clear on what needs to get done, how much funding is actually needed (instead of ambiguous figures), and they become more involved.3. Getting things organized to preserve institutional knowledgeWhat does this mean? Well, you get all the documents organized (or developed) that nonprofits need when submitting grants. I can’t tell you how many nonprofits don’t know where their IRS Tax Exemption letter is, haven’t developed a budget for a program, or have bios for their board members.Even if they do, chances are it is all on one person’s computer, in folders only that one person can understand, and if that person leaves (or their old computer crashes) everything is lost.4. Creating a grant prospecting calendar with aligned fundersHaving a strategy to submit to 15-20 aligned funders over a period of time vs. 100 applications over a weekend is a surer strategy to get funding.This is hugely valuable to know how to find funders that align and will be competitive to get funding.5. Not burning out the entire Executive Director with (last minute) grant writing Having a grant writer, actually write grants, instead of an Executive Director working an entire weekend is VERY valuable. Even if all of your grants don’t get awarded, you are doing the work so they don’t have to. When you go into a Sales Call as a grant writer, you need to emphasize the other value of work (not just grant wins). Remember, you are not just a grant writer. You are a grant strategist. Even if you never win a grant (which many organizations won’t get in their first year), you are building the capacity for grants, and other types of funding, for the nonprofit. They will be READY to receive any type of funding and be able to manage and implement it.Find out more about the Freelance Grant Writer Academy: https://grantwritingandfunding.com/freelance-grant-writer-academy/