Get Leads with the Queen of Cold Calling Wendy Weiss (#037)

Wendy Weiss is known as The Queen of Cold Calling™. She is an author, speaker, sales trainer, and sales coach and is recognized as one of the leading authorities on lead generation, cold calling and new business development.Clients typically 3X the number of qualified appointments they can schedule with a corresponding increase in sales revenue and a shortening of the sales cycle.Clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the world. Wendy has been featured in the New York Times, BusinessWeek, Entrepreneur Magazine, Selling Power, Inc, Forbes and various other business and sales publications. She is the author of, Cold Calling for Women: Opening Doors & Closing Sales and The Sales Winner’s Handbook, Essential Scripts and Strategies to Skyrocket Sales Performance.Outside of high performing business, Wendy is also a former ballet dancer who believes that everything she knows in life and business she learned in ballet class.Topics Covered:- Getting in front of the people you need to talk to- Simple 3 step process for more qualified appointments- Walking into a business, trade show, or networking event no longer -possible- The phone's not dead, you need a mechanism to get them to zoom- Big mistake in simply hiring a salesperson or appointment setter- Not supposed to be queen of cold calling but a ballerina- Everything in business I learned from ballet class- Rehearsal, practice and warm ups are key- Have to put the pieces in place before you hire someone- Identify the target and their challenge- Key decisions that need to be made- How many times should you call?- The decision maker not just the gate-keeper- It's not so much about volume as conversion- 12 steps you can implement today to start bringing in business- Practice, practice, practice for automatic muscle memory- The opposite of hating is not loving, but just being neutralIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.