EPISODE · Oct 24, 2024 · 26 MIN
Get Out the Vote: How behavioral science can boost voter turnout
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significant effect on whether it occurs.
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Get Out the Vote: How behavioral science can boost voter turnout
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