Get Over the Overwhelm of End of Year Giving with a Proven Email Strategy

In this episode, Holly Rustick sits down with Christina to discuss why now is not the time for nonprofits to be shy about asking for donations—especially during critical fundraising seasons. They dive into how to overcome the fear of asking donors for money and introduce key strategies from a nonprofit “makeover” approach to help your organization stand out and stay top of mind. The conversation covers why nonprofits should increase their email outreach during end-of-year campaigns, how many emails you should actually be sending, and why duplicating content isn’t effective—along with smarter ways to repurpose social media into engaging email content. Christina also shares practical tips on re-engaging past donors and building stronger connections, giving nonprofits actionable ways to boost visibility, confidence, and fundraising results.ABOUT OUR GUESTChristina is a nonprofit fundraising expert and strategist who helps organizations increase donor engagement and revenue through effective communication and campaign strategies. She specializes in guiding nonprofits to confidently ask for support, optimize their messaging, and create impactful fundraising campaigns that drive results.OTHER RESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox.https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorshipRATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” ← If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.