Get Scrappy with Nick Westergaard

In this Marketing Over Coffee: Nick returns to talk about his latest book! Direct Link to File Nick works with Brand Driven Digital Get Scrappy, buy the new book! Packing for SXSW The Social Media Command Center and the myth of big Smart Steps You Can’t Skip This offer is only for MoC listeners - if you go to www.infer.com/moc and enter your email you’ll see how their simulation system works. You’ll be rated as to whether Infer might be a fit for your organization. If you score above 80, you’ll be qualified to get a free Pre-Model Assessment - they’ll examine your last 12 months of salesforce data and give you a full report on lead conversion metrics, campaign effectiveness, optimal time frames for lead conversion, all kinds of interesting stats. Infuse intelligence into your sales and marketing stack. Create lift with Infer. The failure to document marketing strategy How to staff social media. Is ageism a problem? Building the question bank Going beyond klout to profile prospects and customers MarketingProfs Returns! You can be a great writer without being a great marketer, but you can’t be a great marketer without great writing. That’s why our friends over at MarketingProfs University created Marketing Writing Bootcamp. It’s a brand new kind of writing course, delivered entirely on-demand—you can watch from your desktop computer, the comfort of your couch, or during your morning train ride to the office. Featuring 13 classes taught by some of today’s brightest marketing writers, it’s guaranteed to make you a better writer and, more importantly, a better marketer. Save $200 with the coupon code COFFEE http://mprofs.com/coffee What's next in Sci-Fi? Go check out Melissa McCarthy in Spy GetScrappyBook.com Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.