Getting agency-client contracts done right

Chip and Gini understand the excitement of closing a deal and the desire that agencies have to just get started with the creative process.   But it's important to get the contracting process done right, including setting the best terms and having a signature before any work gets going.   In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.