Getting Creative with Creatives - Thiago Monteiro (Peak Labs)

Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising. Questions That Thiago Answers In This Episode: “Going from a booking appointment apps to brain training, did you find that shift kinda daunting and challenging? Was there a lot to learn?” “What are some of the biggest differences and challenges you found in bringing Quixel Logic and Rise to the market?” “You guys chose the strategy of high volume low cost, why choose that strategy as opposed to lower volume high cost?” “How do you go about educating your consumers or your perspective consumers in order to raise a probability that the download would be quality?” “Do you guys have any process in which you are kinda automating the development of the creatives or automating the deployment, how does that overall process look?” “When you launch a new title, how long does it take you and how do you go about determining what your KPI should look like?” Timestamp: 01:10 Introduction of the different products at Peak 02:30 Thiago’s background at a beauty market place (Booking appointment apps) 03:53 Big difference of Thiago’s previous job and current job at Peak 04:47 Basic marketing principles 06:30 Differences and challenges in bringing Quixel Logic and Rise to the market. 07:06 Reason for using the high volume low cost strategy as opposed to lower volume high cost strategy? 07:55 Strategy structure for Peak 08:30 Strategy structure for Rise 09:41 Grabbing the attention of the consumers and then pass the necessary information 12:19 Transformative contents 14:00 Testing approach on the different Peak apps 15:45 Thiago on trying different concepts for the Peak apps 18:28 Peak’s creative cycle 21:32 Two sources of ideas for Peak’s creative team 26:15 Building a product concept and determining its main KPI 28:14 Determining revenue for subscription products 32:00 Thiago’s future expectations “I’m a big believer that, if you go to the core of marketing like the principles, the funnel of the users, etc. - it applies to any product in the world. In general if you follow the basic principles of marketing, you should be ok.” Thiago Monteiro Mentioned: Peak - Brain Training Rise - Sleep Better Quixel - Logic Puzzles Facebook Google UAC Voodoo Aquapark.io