PODCAST · business
Apptivate: App Marketing Explained
by Remerge
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
Episodes
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Inside AppsFlyer's vision for AI-powered measurement - Gal Ekstein (AppsFlyer)
AppsFlyer’s Chief Business Officer, Gal Ekstein, has spent more than 20 years across adtech and martech and now leads AppsFlyer’s global go-to-market. In this episode, Gal discusses their recent $1 billion investment from Moloco, Google, Meta, and Unity. He explains how this investment will…
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The science and psychology behind app onboarding flows - Nicolas Tissier (Purchasely)
Nicolas Tissier, co-founder and CPO of Purchasely, has spent years optimizing subscription app journeys. He says that the real onboarding window starts at the ad click and doesn’t end until the product becomes a habit. In this episode, Nicolas breaks onboarding down into three stages - intent,...
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How mobile marketers can stay relevant in the age of AI agents - Piper Martz (Table Stakes Media)
As AI agents take on more of the tactical work behind mobile marketing, one question is becoming harder to ignore: what skills will marketers need to stay relevant and valuable in an AI-driven industry? Table Stakes Media founder Piper Martz is passionate about breaking down the fear surrounding...
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Solving affiliate attribution for app businesses - Michael Butler (Insert Affiliate)
After realizing the customer acquisition cost with Apple Search Ads and Meta Ads was too high to scale his app, Michael Butler looked for a better acquisition model. In the process, he discovered an opportunity to solve an overlooked growth marketing problem: no reliable way to track app...
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How to make your app visible in ChatGPT searches - Alexandra De Clerck (AppTweak)
Your next customer may be asking ChatGPT which app to download, but will your app make the list? AppTweak’s CMO Alexandra De Clerck draws on more than eight years in app store marketing to explain how LLMs interpret user intent, combine internal knowledge with live web retrieval, and use “query...
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The psychology behind better in-app conversion - Irwin Hau (Chromatix, ConversionCow)
Irwin Hau, founder of Chromatix and ConversionCow, joins Apptivate to unpack the psychology behind customer conversion and why acquisition is only the beginning of the user journey. Drawing from more than 17 years of experience analyzing tens of thousands of websites, apps, and digital…
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The future of ASO in an AI world - Yevhen Tarasenko (Apptonomy)
Yevhen Tarasenko, CMO and co-founder of Apptonomy, joins Apptivate to discuss how app store optimization is evolving in the age of AI. After more than a decade in ASO, Yevhen shares how the discipline has changed from a keyword-focused practice into a broader challenge of app discoverability…
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Using incentives as your primary growth channel - Natasha Saviuk (Wealthsimple)
Natasha Saviuk, Growth Director at Wealthsimple, joins Apptivate to discuss how incentives evolved from simple promotions into one of the company's most effective growth channels. The conversation explores the lessons Natasha brought from her background in neuroscience, how Wealthsimple scaled…
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AI governance, trust, and app growth - Adeel Shaikh Muhammad (Adeel Solutions)
Adeel Shaikh Muhammad, founder of Adeel Solutions, is an advisor on cybersecurity, AI governance, and digital risk. He joins Apptivate to discuss the growing tension between AI-powered growth and user trust. The conversation explores why AI governance is becoming essential for modern marketing...
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Fixing growth systems from the inside out - Ekaterina Gamsriegler (Mygroove)
Ekaterina Gamsriegler, former Head of Growth and Marketing at MyGroove and longtime advisor across music, education, and health apps, joins Apptivate to discuss why sustainable growth depends on systems rather than isolated wins. The conversation explores the nature of modern growth funnels, how...
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Remerge and the evolution of app retargeting - Pan Katsukis (Remerge)
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where the industry is heading next. The conversation explores the rise of app retargeting, how ATT and...
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What mobile gaming learned from AI-driven creatives - Michal Bubernik (Pixel Federation)
Michal Bubernik, Head of Marketing at Pixel Federation, joins Patrick Eichmann of Apptivate to discuss how AI is transforming creative production inside mobile gaming. The conversation covers how Pixel Federation scaled from producing around 10 polished creative assets per month to roughly 700...
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Remerge’s take on mobile marketing in 2026 - Patrick Eichmann & Taylor Lobdell (Remerge)
Description Apptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The conversation covers the move toward probabilistic attribution, the growing role of AI in campaign...
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How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Dieter Rappold, co-founder and CEO of Context SDK, joins Apptivate to explore how motion sensor data and on-device AI are reshaping mobile marketing strategies. He explains how contextual signals from accelerometers, gyroscopes, and other device inputs can help marketers identify the right moment...
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How to find the leaks in your app’s marketing funnel - Bani Malhotra
Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ratings and reviews can influence conversion…
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Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability analysis across channels. The conversation covers...
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Dissecting app growth - Louis Tanguay (App Growth Summit)
Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing an era of AI, off-app payments, and high user...
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How AI is reshaping trip discovery at booking.com – Jyoti Pannu (Booking.com)
Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into the core product, Jyoti explains why travel discovery is...
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The new era of rewarded traffic - Lenny Rabin (Brown Boots)
Lenny Rabin, founder of direct advertising group Brown Boots and their reward app platform GoKart, joins Taylor Lobdell to dissect the evolution of rewarded user acquisition, focusing on how direct publisher-advertiser relationships can solve long-standing industry inefficiencies. Rabin, with…
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Ask the experts - Top app marketing insights of 2025
This special ‘Best of 2025’ episode compiles standout insights from top mobile marketing leaders who joined Apptivate this year. Across five segments, the show digs into the realities of AI in ad production, growth lessons from global brands, the rise of community-driven retention, loyalty…
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From leisure to loyalty: How KashKick pays for downtime - Lisanne Vera (KashKick)
Lisanne Vera, VP of Growth at KashKick, joins Taylor Lobdell to talk about the incentives economy, a marketplace where leisure becomes an asset. From her early affiliate-marketing roots to leading growth at one of the fastest-growing rewards apps, Lisanne unpacks how KashKick designs offers that...
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Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
It’s often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acquisition to Q5 retention and remarketing. From UK...
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Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
James Dickins, Team Lead of Technical Support at Gamelight, joins Taylor Lobdell to discuss how rewarded UA and behavioral targeting shape user acquisition in 2025’s privacy-first landscape. From the company’s laser-eyed cat mascot to the mechanics of lookalike models, James explains how his team...
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Authenticity and performance in a privacy-first world – Shilpa Reddy
Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage…
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AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep links to re-engage millions of learners…
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The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Advi Bishnoi, Head of Consulting at Social Plus, argues that in 2025, retention has overtaken acquisition as the real growth engine for apps. From Ulta Beauty to Harley Davidson, Advi has helped brands turn community features into measurable revenue streams. In this episode, he explains why...
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Behind the scenes of the App Growth Summit – Louis Tanguay (App Growth Summit)
Louis Tanguay, founder and managing director of App Growth Summit, traces his arc from music magazine founder to film marketer to architect of a global mobile industry community now marking its 100th event. Louis explains why mobile marketers keep missing the basics: custom product pages, team...
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Exposing the myth of ‘perfect data’ with Piotr Prędkiewicz (FORMEL SKIN)
Piotr Prędkiewicz, Senior Marketing Analyst at FORMEL SKIN, exposes the myth of ‘perfect data’ and charts the future of privacy-centric analytics in mobile growth. With a career spanning fintech, dating and health tech, Piotr unpacks how to track users legally, ethically, and creatively before…
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Retention over reach – and what data says about loyalty – Seema Shah (Sensor Tower)
Seema Shah, VP of Research and Insights at Sensor Tower, dispenses with the industry’s fixation on superficial growth metrics. Her analysis exposes the fundamental asymmetry in e-commerce: scale without retention leads nowhere, and price wars favor only those insulated by infrastructure and...
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The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Moshe Even-Israel, Head of Business Development at Scrambly, unpacks the real stakes and shifting standards in the rewarded user acquisition ecosystem. From onboarding and fraud, to retention and data transparency, Moshe interrogates both the promise and pitfalls of incentivized platforms. This...
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How an airline's app is turning loyalty into currency - Udhara de Silva (Singapore Airlines)
Udhara de Silva, who leads loyalty marketing for Singapore Airlines in Australia, walks through the launch and rapid growth of Kris+, the digital rewards app that enables members to earn and spend miles in restaurants and retail stores – a first for any airline rewards app outside of Singapore.…
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AI in ad production - Hype, hurdles and human touch - Andre Kempe (Admiral Media)
Andre Kempe is the CEO of Admiral Media, a performance marketing agency based in Europe. He returns to Apptivate to discuss the role of AI in creative development for mobile app marketing campaigns. Find out what types of apps can leverage AI in their ads, where the human touch still outperforms...
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Data and growth: Reaching new heights with Skyscanner - Daniel Lupu (Skyscanner)
Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he’s run. He discusses his team's approach to navigating SKAN, the creative...
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Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of...
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How Uber unified its marketing strategy - Liam Branaghan (Uber)
In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of…
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Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin...
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The evolution of rewarded UA networks - Yoni Nijboer (exmox)
In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation…
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Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
Joshua Javaheri is the CEO and founder of Lucky Day, the mobile entertainment company behind games like Bingo Stars, Solitaire Royale, and Blackjack Royale. In this episode, Joshua shares his story and the strategies behind Lucky Day’s success – from concept, creation, and the development of…
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Secrets to successful mobile game launches - Aaron Diaz (2K)
Aaron Diaz is the Manager of Mobile User Acquisition at 2K, the American video game publisher behind NBA 2K, Borderlands 2, and other popular role-playing, sports, and strategy games. In this episode, Taylor quizzes Aaron on his keys to UA success across the big titles he’s worked on over his...
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Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)
As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today’s greatest industry hurdles, from...
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Apptivate Live: Building a winning UA framework - Oğuz Ayar (Voodoo), Pan Katsukis (Remerge)
Remerge presents Apptivate Live – a podcast filmed on stage at the recent App Promotion Summit in Berlin. This episode features Pan Katsukis, the CEO & co-founder of Remerge, and guest, Oğuz Ayar, who leads growth and user acquisition for Voodoo, a Paris-based developer of world-renowned apps and...
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Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)
In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends…
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AI-generated ads and the future of creative production - John Gargiulo (Ready Set, Sleepless, Airpost)
Questions John answered in this episode: If you were a marketing manager focused on creatives at an e-commerce brand, how would you get started using AI to produce ads? How do you think creative teams are evolving now that AI is here? Will there still be a need to work with humans in a world…
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App marketing with data-based storytelling - Drew Hampton (Varo Bank)
Questions Drew answered in this episode: How do you go about data analysis and storytelling? Are there data points or topics you like to dig into that are often overlooked? Sometimes the results of internal models don’t match. What do you do when there are inconsistencies? What advice would you...
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Expert tips on the art of app acquisitions - Josh Peleg (BlueThrone)
Questions Josh answered in this episode: How big is the mergers & acquisitions marketplace for mobile apps? What advice do you have for app developers at an inflection point with their business where they’re not meeting their goals? What categories are BlueThrone’s strengths? What can app...
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The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)
Questions Toby answered in this episode: Can you tell me about a significant but small win from your early days as a launcher? When did the advertising component of DoorDash’s business begin? What role did you play in DoorDash’s transition to including non-restaurant categories in your platform?...
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Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)
With so many factors to consider when bringing an app product to market, where should growth marketers focus their time and attention to maximize return on investment? To answer this question, Remerge host Taylor Lobdell interviews Kevin Kawai, a seasoned growth marketer with over ten years of...
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Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)
In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces...
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Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)
How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers…
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CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
Could streaming be the next big channel for mobile marketers? Peter Hamilton, Head of Ad Innovation at Roku believes it will be. In this episode, he chats with Taylor about how action ads work on Roku – where viewers can place orders or download an app directly from their TVs. He also discusses...
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ABOUT THIS SHOW
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
HOSTED BY
Remerge
CATEGORIES
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Frequently Asked Questions
How many episodes does Apptivate: App Marketing Explained have?
Apptivate: App Marketing Explained currently has 245 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Apptivate: App Marketing Explained about?
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry...
How often does Apptivate: App Marketing Explained release new episodes?
Apptivate: App Marketing Explained publishes regularly with 245 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Apptivate: App Marketing Explained?
You can listen to Apptivate: App Marketing Explained on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Apptivate: App Marketing Explained?
Apptivate: App Marketing Explained is created and hosted by Remerge.
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