Getting Found on ChatGPT: A Webinar

Home buyers aren’t just searching on Google anymore. They’re asking ChatGPT which builders they should consider—and if your company isn’t appearing in the answer, one of your competitors may be. This episode of The Builder Lead Podcast features a recorded webinar presented by Mary Anglade, founder of Builder Lead Marketing, on how home builders and modular manufacturers can improve their visibility in ChatGPT and other AI search engines. In this practical session, Mary explains: • How AI is changing the way buyers research and choose builders • The difference between traditional SEO and Answer Engine Optimization (AEO) • The signals ChatGPT uses when deciding which builders to recommend • Why your website, reviews, content and broader digital footprint all matter • How FAQs, pricing information, fresh content and YouTube videos can improve AI visibility • The first steps to include in your own 90-day action plan Because this episode was originally presented as a webinar, you may want to watch the video version on YouTube to follow along with the slides, examples and demonstrations. The way buyers search is changing quickly. The question is no longer simply whether they can find your website—it’s whether ChatGPT will recommend your company when they ask for the right builder.