PODCAST · business
The Builder Lead Podcast
by Mary Anglade
The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets. You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business. In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business s
Episodes
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Purpose Over Profit: How Builders Can Build Teams That Last with DeWayne Ables
What separates construction companies that consistently grow from those struggling with employee turnover, leadership challenges, and owner burnout? In this episode of the Builder Lead Podcast, host Mary Anglade welcomes DeWayne Ables, Founder and President of Pioneer iQ, to discuss why…
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Trading Chaos for Control: How Builders Can Scale Profitably with Marti Amos
What separates a builder who is constantly putting out fires from one who runs a profitable, scalable business? In this episode of the Builder Lead Podcast, Mary Anglade sits down with Marti Amos, founder of The Professional Builder, who has spent more than 20 years coaching residential building...
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Scaling Your Building Business to Multi-Millions with Paul Atherton
What is possible when a construction business owner has the right strategy, systems, and support to grow? In this episode of The Builder Lead Podcast, Mary Anglade talks with Paul Atherton, co-founder and CEO of HighSpire, about how construction companies can scale—and how successful contractors...
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30 Years of Modular Lessons from Stratford Homes with David Endy
David Endy didn’t plan on a career in modular construction. He was a banker when he was asked to take a closer look at a small Wisconsin manufacturer that had stalled. He saw the potential—and more than 30 years later, he leads Stratford Homes. In this episode, David tells Mary Anglade what it…
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Building a Better Way: Modular Homes, Innovation & Women in Construction
What began as a young couple building their own home with no money down—and creating $85,000 in equity—eventually became an award-winning off-site construction company. In this episode of the Builder Lead Podcast, Mary Anglade speaks with Katrina “Tina” Holtz, founder, CEO and owner of Honor…
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Google vs. Meta Ads?
In this episode of The Builder Lead Podcast, Mary Anglade breaks down the differences between the two platforms and the role each plays in the home buyer’s journey. Google Ads can help builders reach people who are actively searching, while Facebook and Instagram ads can build awareness and...
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Getting Found on ChatGPT: A Webinar
Home buyers aren’t just searching on Google anymore. They’re asking ChatGPT which builders they should consider—and if your company isn’t appearing in the answer, one of your competitors may be. This episode of The Builder Lead Podcast features a recorded webinar presented by Mary Anglade…
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Inside Construction Lending With Tom Coronato
Construction financing is one of the most important—and often misunderstood—aspects of building a new home. In this episode of The Builder Lead Podcast, Mary Anglade sits down with Tom Coronato, Senior Vice President of Construction Lending at CalCon Mutual Mortgage, to discuss what builders,...
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The Future of Modular Construction with Tom Hardiman
Modular construction is having a moment. As housing affordability challenges continue to grow, builders, developers, and policymakers are taking a fresh look at the speed, efficiency, quality, and sustainability of off-site construction. In this episode of The Builder Lead Podcast, host Mary...
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Social Media That Sells: Instagram + for Builders
Social media isn't just for likes and followers — it's one of the most powerful tools builders have to showcase their work, build trust, and generate qualified leads. In this webinar, Builder Lead Marketing founder Mary Anglade shares practical, no-fluff strategies that modular home builders,...
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Email Marketing That Sells: Strategies for Builders and Modular Manufacturers
In this episode of The Builder Lead Podcast, Mary Anglade of Builder Lead Marketing shares a practical and easy-to-follow Email Marketing Masterclass designed specifically for home builders, modular manufacturers, and companies in the construction industry. Mary breaks down how builders can use...
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Drive Leads & Sales With Facebook Marketing for Home Builders
In this episode of The Builder Lead Podcast, we’re sharing a replay of our April webinar focused on one of the most powerful — and often misunderstood — marketing platforms for home builders: Facebook. If you're a builder or modular manufacturer looking to generate more qualified leads, stay in...
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How Home Builders Can Use Google Ads to Drive More Leads and Sales
The conversation covers the importance of Google Ads for home builders, understanding Google Ads and buyer behavior, Builder Lead Marketing services and programs, webinar and podcast offerings, basic sales frameworks, inbound marketing, online research, online presence, search engine usage,...
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AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026
In this episode, we’re sharing the audio from a recent live webinar: AI & SEO for Builders: How Home Buyers Find and Choose Builders in 2026. Search is evolving quickly. Today’s home buyers aren’t just using Google — they’re turning to AI tools like ChatGPT and AI-powered search experiences to...
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IBS 2026: AI, Speed to Lead, and the New Rules for Builders
Fresh back from IBS 2026, I’m sharing the biggest takeaways from this year’s International Builders’ Show — from attending the Better American Living Awards (where Westchester Modular Homes was recognized) to the clear theme that dominated nearly every session: AI. But not hype. Execution. One...
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The Builder Marketing Stats You Can’t Afford to Ignore
Marketing decisions shouldn’t be based on gut instinct or guesswork—but for many builders, they still are. In this episode of The Builder Lead Podcast, we break down the core marketing statistics every builder and modular company needs to understand—and more importantly, how to use them. From how...
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From Tactics to Systems: How Builders Create Predictable Leads
Marketing isn’t a single tactic—it’s a system. In this episode of The Builder Lead Podcast, we break down what that actually means for builders and modular companies who want real growth, not random results. We unpack how digital channels, your website, lead generation, and paid advertising all...
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Turning Builder Leads Into Sales: Follow-Up, Automation and Content
Most builders don’t lose leads because demand isn’t there — they lose leads because their follow-up breaks down. In this episode of the Podcast, we bBuilder Lead Podcast, we break down what actually happens after a lead fills out a form, why speed and consistency matter more than ever, and how...
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Market Positioning: Why Builders Blend In (and How to Stand Out)
Most builders sound the same online — even when their work is far from run-of-the-mill. In this episode, Mary Anglade breaks down why messaging and positioning matter more than platforms or tactics, and how builders can clearly communicate what makes them different. You’ll learn how to move…
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Why Targeting The Right Buyer Matters More Than Ever
If you’re getting leads but they’re not the right leads, your marketing isn’t broken — your targeting likely is. In this episode of The Builder Lead Podcast, Mary Anglade explains why defining your target buyer is one of the most overlooked — and most powerful — drivers of builder growth. You’ll...
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Why Builder Marketing Is Harder Than Ever
In the inaugural episode of the BuilderLead Podcast, Mary Anglade discusses the complexities of modern marketing, particularly in the home building industry. She emphasizes that marketing is harder today due to the evolving behavior of buyers who are increasingly online and conducting extensive...
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ABOUT THIS SHOW
The Builder Lead Podcast is for builders who want to grow smarter — not just louder.
Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now in builder marketing, sales, and operations, based on hands-on experience working with dozens of builders in different markets.
You’ll hear practical guidance on digital marketing topics like websites that convert, SEO, paid advertising, social media, email follow-up, video, automation, and buyer behavior — all explained in a way that’s relevant to how builders actually sell today. No hype. No generic advice. Just clear strategies you can apply to your business.
In addition to solo episodes, the show features interviews with marketing experts, industry leaders, and thought leaders with expertise in personal growth and more for a holistic view of creating business s
HOSTED BY
Mary Anglade
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Frequently Asked Questions
How many episodes does The Builder Lead Podcast have?
The Builder Lead Podcast currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Builder Lead Podcast about?
The Builder Lead Podcast is for builders who want to grow smarter — not just louder. Hosted by Mary Anglade, founder of Builder Lead Marketing, this podcast delivers real-world business growth insights for home builders across the country. Each episode breaks down what’s actually working right now...
How often does The Builder Lead Podcast release new episodes?
The Builder Lead Podcast has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Builder Lead Podcast?
You can listen to The Builder Lead Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Builder Lead Podcast?
The Builder Lead Podcast is created and hosted by Mary Anglade.
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