Getting Leads Through Client Events | Helen Young | S22 E60

What this episode covers

Helen Yong-San shares a powerful strategy for generating leads and repeat business through intentional, well-executed client events. Instead of chasing cold leads, Helen focuses on leveraging your existing network to build trust, loyalty, and long-term relationships. She breaks down how to plan effective client appreciation events—from setting clear goals and choosing the right theme to managing budgets and partnering with vendors for sponsorships. Helen emphasizes that success is in the details, including guest selection, event experience, and creating meaningful touchpoints. The session also highlights practical systems for capturing attendee information using raffles, sign-ins, and QR codes, ensuring every event becomes a lead-generation opportunity. Most importantly, Helen reinforces that consistent follow-up and authentic engagement are what turn attendees into actual clients. If you want to grow your business through relationships instead of constant prospecting, this episode gives you a proven, repeatable playbook.

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