Getting Practical with Segmenting by Intent

Ok, enough with the high-level design philosophy: let's get into how Value Paths can be IMPLEMENTED. The gist: When someone arrives at your offering, it's because they're seeking change in their life. There are patterns there, and you can design for the good ones. Which life-changes do you want your product to be REALLY GOOD AT? How can you DELIVER on them? And how can you tell that your efforts are PAYING OFF? Today, we explore all of the nooks and crannies of that topic with the practical example of Segmenting by Intent.