PODCAST · business
The Self-Serve SaaS 'Cast
by Self-Serve SaaS
Your go-to resource for how to grow your SaaS revenue without a sales team.
Episodes
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Is Engagement a Vanity Metric?
User engagement is often taken to be the actionable link to revenue that teams should focus on. Create more engagement, create more revenue, in a nutshell. This is why growth teams design for multiple logins, Weekly Active Users, or Day Seven Retention. In this episode, your hosts discuss why the...
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Managing the Self-Serve Customer Lifecycle
If you want your automated sales process to convert users as effectively as a human-led sales process, you need to actively manage it. In this episode, your hosts break down the major stages of the Self-Serve customer lifecycle and discuss what it takes to structure each stage so it sets users up...
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The Hidden Advantage of Self-Serve
Many Self-Serve companies operate much like their Sales-Led counterparts, minus a Sales team. In this episode, your hosts discuss how leaning into Self-Serve's differences can turn them into advantages, and how the Self-Serve model opens up opportunities that Sales-Led companies can only dream...
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Do "Aha Moments" Really Work?
“Aha moments” are a go-to tool in the activation toolkit, but how effective are they? And could they be limiting Self-Serve companies trying to help new users succeed? 00:00 Introduction 00:53 Aha Moments Have Social Media Baggage 04:37 There Are No Singular Aha Moments 13:11 The WHEN of Aha...
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Managing Churn For Self-Serve SaaS
Your hosts discuss how to manage churn and steer it in a more positive direction using cohort analysis and segmentation. This is a reliable way to identify which customer segments are churning out the most, and where in the customer lifecycle you're losing them. 00:00 Introduction 02:40 Churn As…
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Self-Serve Tactics You Can Use Right Now
If you're looking for impactful Self-Serve tactics that you can put to work immediately, here are a few no-brainers. 02:58 Tactic #1: Lay Out The Critical Pathway 09:00 Tactic #2: Enhance The Critical Pathway (WIIFM) 12:06 Set Expectations On Two Levels 15:28 Against Activating Using An "Aha...
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Self-Serve SaaS: Challenge Or Opportunity?
Self-serve customers produce the most scale-friendly cashflow in the SaaS game. But what does it take to scale revenue with self-serve? And how does it compare to scaling with a sales team instead?
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Our User Value Research Process
Delivering value to your users begins with understanding why people are engaging with your product, and we're here to help you nail it. In this episode, we share our secret sauce for running value-driven research projects by answering questions like which users to talk to, how to ask them for…
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The Company Timeline vs. The User Timeline
A long-held belief in UX is that designers need to balance the company's needs with the users' needs. In this episode, we reexamine that two-headed monster from a different perspective: thinking in terms of timelines. Your user flows will always be affected by company-timeline considerations, but...
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Getting Practical with Segmenting by Intent
Ok, enough with the high-level design philosophy: let's get into how Value Paths can be IMPLEMENTED. The gist: When someone arrives at your offering, it's because they're seeking change in their life. There are patterns there, and you can design for the good ones. Which life-changes do you want...
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An Intro to Beneficial Outcomes (Pillar 3)
Your software business is driven by people engaging with your offering. But what CAUSES people to engage? We believe that every time someone uses an app, it's because they're trying to change something about their life OUTSIDE the app. We call the out-of-app changes that drive engagement (and…
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An Intro to Performance Valuation (Pillar 2)
Performance Valuation is all about uncovering the user outcomes that most strongly correlate with revenue, and finding ways to deliver those outcomes more effectively. Here we provide an introduction to measuring how well you're currently producing user outcomes, and confirming that those user...
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An Intro to Path Design (Pillar 1)
Path Design is how you get users from where they currently are all the way to the results that they care about. A process is only as good as the outcome it produces, so how do you design one that reliably results in outcomes users care about?
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The 3 Pillars of Healthy Growth
In this episode, your hosts discuss their 3 pillars for healthy, sustainable growth: • Path Design • Performance Valuation • Super-Outcomes After introducing each one in detail, we explore how the pillars can be combined to create compound user/revenue growth, without having to resort to…
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"What is Value Paths, and why should I care?"
In this episode, your hosts talk about how to generate key outcomes for both your users and your software business. Your users are on a path of pursuing value, and they're recruiting your product into it. Your business is pursuing value too, and Value Paths help you align both processes like...
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ABOUT THIS SHOW
Your go-to resource for how to grow your SaaS revenue without a sales team.
HOSTED BY
Self-Serve SaaS
CATEGORIES
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Frequently Asked Questions
How many episodes does The Self-Serve SaaS 'Cast have?
The Self-Serve SaaS 'Cast currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Self-Serve SaaS 'Cast about?
Your go-to resource for how to grow your SaaS revenue without a sales team.
How often does The Self-Serve SaaS 'Cast release new episodes?
The Self-Serve SaaS 'Cast has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Self-Serve SaaS 'Cast?
You can listen to The Self-Serve SaaS 'Cast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Self-Serve SaaS 'Cast?
The Self-Serve SaaS 'Cast is created and hosted by Self-Serve SaaS.
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