Getting started: Running a business involves a lot of business decisions

 Welcome to Start with Seonaidh, the podcast helping you turn your big idea into your reality. We're going to look at the beginnings, the messy middles, and what it takes to create a sustainable mission led business. Whether you're just starting out or ready to grow your impact, this podcast is here for you. In this episode of Start with Seonaidh, I'm borrowing a behaviour-change principle from nutrition coaching (because neurodivergent brains love a good crossover) to help you work out why you keep doing the hard things… that don't actually move the needle. We're talking difficult, easy vs difficult, difficult: the familiar, urgent hamster-wheel tasks (hello, inbox chaos) versus the scarier, bolder work that actually shifts your business forward. If you're stuck choosing between two exhausting options and defaulting to the one that feels "productive" but keeps you spinning, this will help you spot what's really going on and gently steer your focus back to what matters most. Thank you for joining me for today's episode. I hope you come away feeling a little bit less chaotic. And inspired to take the next big step towards your dream. If you're looking for more support, you can head to my website, which is Seonaidhjamieson.com for blog posts, newsletters, and a link to book a call with me if you'd like to work together.