Getting Started With Facebook Ads With Liz Melville

KEY TAKEAWAYS COVERED IN THE PODCASTThere are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time.Growing your business will either take time or money and you need to decide which one is more valuable to you.Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed to be effective.When you first get started with Facebook Ads it’s important you take the time to experiment. You won’t know what is going to work and what isn’t so you need to set aside some budget to cover this.A boosted post is the simplest way to create an ad on Facebook, however, it doesn’t mean you should use it. As it is a simple way to create an ad, you’re not getting access to all of the features you would get if you were using Ads Manager.Choose the objective that matches the outcome you want from your ad. Whether it’s likes, followers or conversions.Run campaigns alongside one another to test what works best. Think about what you’re asking people to do in your ad. If you’re asking someone to book an appointment or pick up the phone straight from your ad, chances are it’s not going to be successful. You need to warm people up first.In order to understand how your ads are performing, you need to take the time to learn as much as you can about Facebook Ads. Even if you’re outsourcing your ads to a professional, the more you know the better. There is a Facebook Support chat that you can use if you’re struggling.From February 2020, Campaign Budget Optimisation is going to be mandatory for all Facebook Ad accounts. If you’re worried, start getting used to it now and find what does and doesn’t work for you.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your ideal audience are probably on Facebook and they are telling Facebook EVERYTHING. This is something you definitely need to be tapping into as a brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Liz – 04:58Why Should You Advertise on Facebook? – 08:20Getting Started with Facebook Ads - 16:11Should You Be Using the Facebook Boost Button? - 19:20Picking Your Objective - 23:20Should You Do Facebook Ads Training? - 33:18Getting Your Ads Accepted – 40:00Campaign Budget Optimisation and Dynamic Creative – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJoin My Masterclass Facebook Blueprint Programme Liz Facebook Course Liz Melville Website Liz Melville Instagram Liz Melville FacebookTranscript below Good morning and welcome to this week's episode of the podcast, how are you? I'm having a slightly stressful morning, it's got to be said. I'm trying to send some videos to an event that wanted me to speak, anyway, as it happened I wasn't able to go and speak in person, so I've done some videos for them which is really cool actually. Really excited about the fact that I still have a presence there and they can still see me although I'm not technically there.However, you know when the world of technology is trying to work against you and basically destroy your life, that's how I feel right now because I'm trying to upload these videos and they are not going. They're just taking forever and I've made them smaller and I've stopped everything on the computer and I've turned the computer off and I restarted the internet and honestly, things like this really wind me up and I have to remind myself to be calm and it is what it is and I can't change it but it's just so frustrating this very modern world we live in that some things just aren't exactly as they need to be.So, anyway, my little run over for now, this week we've got an interview with the lovely Liz Melville who is a Facebook ads expert and we're going to be going through some really good, simple, getting started tips. Some new things that are new and that you might want to consider, but basically if you are looking at starting Facebook ads, then this might be a really good introduction to you.It might give you an idea of how to get started and why you should do them and why they're good, and I honestly do believe they're really good. I use them in my business and I've used them for lots and lots of clients and they're fab, and Liz is lovely.Before we get into the interview though a couple of reminder things. First off I have a masterclass coming up so I would love you to join me live for that. It's on the 24th of September, it's got loads of different times as always so no matter where you are in the world I'm sure there's a time that will accommodate you. If you head to teresaheathwareing.com/masterclass you're going to be able to sign up there.And like I said, I really hope you can join me because it's going to be another fun one. I only ever do these things live. You know how sometimes when people do launches because obviously, this obviously is a step towards my academy opening again and sometimes I do them on Evergreen. Do you know what I mean by that? Basically they pre-record it and then it's a recording. I'm not keen on doing that. I love the live interaction. I love answering questions, so I really do enjoy kind of getting on there and hearing what you've got to ask and giving you that help that's going to help you directly in your business.The other thing I wanted to mention as a side is obviously this episode we're talking about Facebook ads and the fact that obviously it's really good for your business and this could be of a real benefit. So I wanted to mention as well that in the academy, when it does open which will be on the 24th, there is, one of the courses that are already in there is a getting started with Facebook ads course and the academy itself, now I haven't confirmed the prices. At the time of recording this I'm still weighing up a few ideas, but anyway it's not going to be a huge amount of money and to come in and do that one course and then if you wanted to leave, hopefully you don't, but if you did then you technically could.I'm just thinking if you do want to get started with Facebook ads there is a course in there for you, so it might be worth going and checking it out. Okay, let's get on with today's interview and let me tell you a bit more about Liz. Liz Melville is a highly regarded Facebook ads and marketing specialist, with over eight years experience in promoting brands and businesses online. Her clients spend tens of thousands of dollars on Facebook each month and they include some of the biggest names in Facebook and online marketing.She has also mentored and taught countless online course creators and personal brands how to ditch the drama of Facebook ads and confidently unleash growth and scale their impact through her trusted signature strategies. Liz really is the fountain of knowledge when it comes to Facebook ads. She was fab on this episode so I really hope you enjoy it. Introducing Liz Okay, I am so excited this week to welcome my very lovely friend Liz to the podcast. Welcome Liz.Oh thank you Teresa I am really honestly so excited. I've been looking forward to this.Thank you, I've been looking forward to it, so I've said in the intro that we met through James Wetmore and being part of that community which is very exciting and very nice and that you have been doing Facebook ads for some time and you are a bit of an expert on it. So I am super excited to share with my audience some real practical stuff with them today because for me I go on a lot about Facebook ads that if you are on Facebook then really you should be exploring that and there are lots of ways you can do it for not a lot of money, which is amazing for small businesses.But before we dive into that, Liz can you tell my audience if they haven't heard from you before, who you are and how you got to do what you do now?Yeah, absolutely. So I started my business back in October 2010 and had other self employed businesses before then but when I was doing these things I was telling people on Facebook what I was doing and I noticed that ooh, they told their friends and I would actually get sales for what I was doing. I had two little businesses, one was walking dogs, and that was amazing, so I walk my dog in this area and look at this amazing photo and thought ooh can you walk my dog and I thought this was quite cool.Just chatting on Facebook and another business I had when I had a proper job was selling chocolate bars and I am a complete chocoholic. I probably ate more than I sold but we made these wedding favours and personalised them for brides and again I would just take pictures of them, put them on Facebook, have a chat about them and I would go, ooh my friends getting married, she will want to talk to you and would get sales.Yeah.So it wasn't until I was made redundant from corporate that I realised that I needed to still earn money, what could I do? And I thought oh, there's something in this Facebook thing. It was really just gaining traction at that point and I thought you know I can see the power for businesses how they can tell people what they're doing and that's what really got me into Facebook marketing at first but at that point it was Twitter marketing and it was YouTube and it was LinkedIn.I would talk to anyone about any type of social media platform but over the years that's really just niched in to just doing Facebook ads so it was first of all just Facebook and then really got into Facebook ads. That's been my evolution, short story, over the last nine years but loved every minute of it.That's awesome, and finding