Getting the Most out of your Marketing Automation Platform to Build More Revenue

If you're B2B  and have marketing automation, how do you know you're managing it and optimizing the platform correctly?  It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.   I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.   And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories